Since the beginning, the company has been the pioneer and market leader in the manufacturing of high-quality steel bars. The distinct legacy continues till date, as it remains the largest selling brand in steel bars and rods.
As the demand grew, the infrastructure grew too, and new units were set up outside Delhi. However, the sole aim and ideology continued to manufacture steel bars and rods for infrastructure. In 1965, a new revolution in steel bars and rods was introduced by the company by bringing international technology to produce twisted steel bars which reduce consumption of steel by 20%, due to improved strength.
Then in the year 2000, the company started manufacturing Quenched and Self Tempered Steel Bars, yet another giant leap forward. With this new technology, the capacity of the steel to withstand earthquake, fire and corrosion hazards improved significantly.
The Company was amongst the first to adopt the technology of Tor in the country from Tor Isteg Steel Corporation, Luxemberg, Germany. Because of this technology, the Company’s latest product, Thermo-Mechanically Treated (TMT) Steel, has gained popularity in a short span of time in the construction Industry. The state-of-the-art patented “Thermex” water quenching process makes the Steel earthquake-resistant. The Company is one of the exclusive licencees for the use of “Thermex” technology in Northern India.
An ISO 9001 certified company, the company’s network of dealers, consists of nearly 800 retail outlets spread all over Northern India. A broad-based dealer network enables the company to ensure quantitative as well as qualitative services to the utmost satisfaction of the customers.